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Discovering Business Intelligence :: Venta Financial Group

Discovering Mortgage Business Intelligence

How Finding the Right Analytics Tool Transformed Venta Financial Group

“We had production, but we knew we weren’t making the money we should have been making. We would do some analysis, make some decisions, and then just keep running. We wanted to get granular enough to be able to predict something, or to identify an issue or a challenge.”

Given the time required to perform this type of analysis, Madiedo says that they only made time for it when things were going wrong. “We did it as much as we could, but it was never enough. The consistent analysis we needed required hiring dedicated people and we just couldn’t afford that. We also knew that many of our cultural problems stemmed from not having good data, because it made some decisions more emotionally driven than data driven. Without real data, your emotions creep in and you potentially make bad decisions.”

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